CALVIN LAMMERS

Building out of the box brand collaborations

Listen on Spotify

In this episode, Adam chats with Calvin Lammers, an omnichannel emerging CPG brand leader, on his takes on brand collaborations and the art of “drop culture.” The discuss how to reach audiences efficiently, leveraging User Generated Content for OLV ads, and the power of an “absolutely gangbusters” operational team to building successful eCommerce businesses. Calvin also shares his takes on the interconnectivity of retail media, DTC and marketplaces as the key structural components of growing a brand.

TWEETABLES

[2:03 - 2:11]
…you have to build a brand and the best way to do it is to have a unified channel strategy or omnichannel strategy, unified commerce, whatever you wanna call it.