Bridging the gap between digital & physical retail w/ The Stable

In this episode Adam and guest co-host Mark Wagman, Managing Director at Medialink sit down with The Stable's Chad Hetherington, CEO, and Billy Courtney, Head of Digital Partnerships, to talk about bridging the gap between between digital and physical retail and the key to building successful omnichannel strategy.

What excites them about emerging channels and retailers? Why is it crucial for brands to differentiate creative? Chad and Billy break down the strategy behind their latest acquisitions, the introduction of new proprietary tech, Hyphen, and the demand for consumer and first party data.

Tweetables

"They all wanted the, what are the five things that I need to do now to go win, and frankly, there isn't a playbook" - Mark Wagman

“I think we'll see more of the retail media networks themselves try to differentiate on creative.” - Mark Wagman

“I think a lot of companies directionally want some form of online DTC presence, and everybody's talking about it, and the reasons are not always because I want to sell a ton of product, but I need more data” - Billy Courtney