Building modern commerce experiences
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In this episode Amy Lanzi, North America Practice Lead at Publicis Commerce sits down with Perpetua's Adam Epstein to talk about breaking Amazon, and how the Publicis Commerce practice was built around people, process and product.
Amy dives into commerce's shift from a speciality role to part of the regular course of business that should be inclusive of commerce. We also touch on the role of community commerce and TikTok, and why every product should be treated like its own small business.
Tweetables
“That is a way to talk to a brand owner, that sounds really exciting. We're going to break Amazon with this brief and here's what we're going to do.” - Amy Lanzi [00:14:38]
”Making that emotional connection is important and that's where brands need brand story. But building the stories fit for that ecosystem or that total solution, is how you're going to be able to move from brand all the way into conversion in one place. That's how we behave.” - Amy Lanzi [00:15:20]
”For retail media, the new game is experience.” - Amy Lanzi [00:45:43]
“TikTok really talks a lot about the intersection of commerce, creator and community, and that's how they really position commerce for themselves. I mean still the most important component of anything is word of mouth.” - Amy Lanzi [00:43:40]