FREDDIE LIVERSIDGE

Building an in-house media agency

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In this episode, Adam chats with Freddie Liversidge, Global Head of Media at Hewlett Packard, on the proliferation of retail channels and the growth of digitally enabled media. They discuss the impact the death of cookies will have on measuring the success of your ads, the massive growth in digital out-of-home, and connected TV. Freddie also shares how he determines when to build out in-house teams versus when to work with external partners.

TWEETABLES

[14:51 - 15:11]

Everything is becoming more digital, right? It's connect tv, digital out of home, audio, right?

All of that is becoming programmatic or at least digitally enabled pretty easy for somebody in house to purchase. So, yeah. And as that becomes bigger and bigger, I think it's gonna make it easier for in-house agencies and, and forth. Um, operate or in house teams.