AISHA KHAN

The next frontier and creating content that converts

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In this episode Adam chats with Aisha Khan, Vice President of Strategy, Planning and Insights at Momentum Commerce on what the next frontier for brands will be. They discuss the simplification of content, and the science behind content’s role in optimizing ads to drive increased conversions. Aisha also shares her perspective on how to allocate budget across channels, the value of taking off-Amazon brands to Amazon, and the impact Amazon Marketing Cloud will have on funnel attribution.

TWEETABLES

[5:28 - 5:42]

The next frontier is actually like what is good creative and what is attention?

[6:04 - 6:16]

I think agencies and even in-house teams for photography and copy will be, will be major investment areas next year, or at least should be for brands that wanna succeed.

[7:35 - 8:10]

You can double your conversion rate within, in a day with better creative right? I think that's really the power I think brands will start to realize and go. It's been such a traffic game, I think, and now it's becoming a little more of a conversion game. And like, what actually converts?