ANDREW LIPSMAN

The future of retail media advertising

Listen on Spotify

In this episode Adam chats with Andrew Lipsman, Principal Analyst at Insider Intelligence about his four pillars of growth for brands in 2023. They discuss retail media moving up the funnel into new formats, and how to best deliver digital experiences and advertising to shoppers when they are in a shopping mindset. Andrew also shares his predictions for offline attribution and the emergence of partnerships between publisher networks with ample inventory opportunities.