GABI LEWIS

Beyond DTC and influencers as investors

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In this episode Adam chats with Gabi Lewis, Co-Founder at Magic Spoon about Magic Spoon’s recent expansion from DTC to over 7000 stores across the US from Walmart, to Target, Albertsons, and more. They discuss how they use a flavour launch strategy to drive repeat purchases, Adam’s love for Magic Spoon, and how to win everywhere Magic Spoon is. Gabi also dives into how Magic Spoon works with creators and leverages influencer marketing from influencers as investors, to product collaboration.

TWEETABLES

For like two years I just said, oh, we can't do Amazon cuz if we do Amazon, we gotta list a single box. If we have a single box in Amazon for $9, why would anybody come to our website and spend 40? And then one day I think our head of growth energy was just like, why don't we just test if we can sell four boxes on Amazon?

Like maybe you're just wrong. And so we did and I was totally wrong. So I, we didn't go to Amazon at the right time. We went too late cuz I just had this assumption that seemed reasonable to me, but it was totally mistaken. and I think other brands wait too long for, for other wrong reasons.