PARAS SHAH

The growth hack mindset

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In this episode Adam chats with Paras Shah, Director of Omnichannel Shopper Marketing at Georgia Pacific about the power of experimentation and data to driving success. They discuss how Georgia Pacific employs growth hack strategies to optimize the path to purchase, and how data is at the “start and heart of every decision” they make. Paras also shares how to reach people across fulfillment options and how he approaches incrementality.

TWEETABLES

[8:55 - 9:09]

Experimentation creates data. And data is actually at the start and heart of decision making and underpins how we determine what, where, and how we reach consumers across the channels that influence their decision making