Mudit Jaju — Leveraging non-eCommerce media to drive eCommerce outcomes with Wavemaker
In this episode, Adam chats with Mudit Jaju, Global Head of Commerce at Wavemaker on integrating eCommerce into overall business objectives. They discuss how advertisers can leverage non-eCommerce media to drive eCommerce outcomes, and set the right KPIs with measurement and attribution.
Mudit breaks down how to build brand experiences with contextual targeting, and how luxury brands are tackling eCommerce by investing in and understanding the need for a comprehensive data ecosystem.
Building CPG brands on Amazon with Cartograph
Thi week Adam and Chris discuss strategies for building CPG brands on Amazon.
How top agencies are crushing eCommerce growth
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